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Tuesday, May 25, 2010

FREE Tips TRICKS to SELLING on eBay for Maximum Profit

Many of our customers resell our products on sites like eBay and inquire as to how they can experience the best results. We decided to publish some articles with helpful tips and tricks to selling on eBay, iOffer, Craigslist and other channels.

To begin, when selling on eBay you want your items to sell for as close to retail (if not above retail). The first thing you want to do is know your opponent.
FACT: The majority of eBay sellers will purchase an item and sell it the second it arrives at their home. An overabundance of the same item = low sale price.

So instead of launching your items in the middle of an ocean of the same item; be smart and hold onto your product until the competition has depelted their stock.
Remember, most eBay sellers are “small time” – meaning they are not giant businesses with lots of stock of the same item. It generally isn’t a very long amount of time that you will have to wait; maybe two or three months. Waiting two or three months to make triple the amount of profit is a very wise decision.

Next, when the time is prime for your listing; you want to make sure that your listing stands out. AVOID using photographs of the item that you find on other websites! You DO NOT want your “company” to be confused with other companies. Although it is easier to “steal” someone elses photography, you can end up in a legal mess as well as having confused customers. Lets say, for example, the company whose photos you are using is offering a free gift with every purchase or is in the middle of a free shipping promotion; if you are using that companies images, a buyer can easily expect you to give the same “special offer” – which you may not want to do.

Take unique, professional photos of your items. Make your items really stand out amongst other listings. A photograph goes a long way. Spending the time to make it look nice will reflect in your total earnings.

After your photos are taken, it is time to write a great listing. Be very specific as to the size of your item, the color (if applicable) and how the item is used. Remember, just because you are holding the item doesnt mean the potential buyer has ever seen it. If you are listing a shirt; be sure to explain the feel of the material. If you are listing a perfume or body lotion; describe the scent to the best of your ability.

The third step to successful listings is your pricepoint. As ageneral rule of thumb, on eBay, you will want to mark your cost up 25% to make sure that your fees are all covered. Remember that you are going to pay a closing fee plus a Pay Pal fee. These two fees alone add up to around 15% of each sale. A 25% markup will make sure that you do not take a loss on your item.

Item Price Versus Shipping
You can always tack a few extra dollars onto “Shipping” to help lower your eBay listing fees.

We have experimented with “Free Shipping” and have found absolutely NO evidence that it “increases sales”. In fact, we have found the complete opposite to be true; a lower pricepoint with higher shipping sold for more than the other way around. – But feel free to try it for yourself. If you need to sell an item for $10 to break even; try one listing with a $4.99 starting bid and $5.01 shipping, then, make the next listing for $10.00 with free shipping. Or, you can even try a penny starting bid with $9.99 shipping.

Lastly, you will need to decide when you want to list your item and how many days you want it to be bid on.

We have found that Sunday to Sunday and Thursday to Thursday auctions work well. However, one of our top buyers who is a eBay powerhouse makes her sales run Monday through Monday. Again, it is best to experiment; what works for one person may not work for the next.

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1 comment:

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